Meet Loop :45

We’ve made it our mission to transform the way professionals communicate, one :45 at a time.

The Loop :45 Story

Our team at Loop :45 envisions a world where asynchronous short-form video transforms business communication, addressing the challenges of shrinking attention spans and content overload. We are setting the standard for concise, impactful messages with up to 45-second videos, harnessing the power of smart brevity. By using first-person videos, Loop :45 creates authentic connections that evoke emotion and leave lasting impressions, making our vision of Video at Work^TM a reality.

Loop :45 team using sticky notes in a meeting

Our Story

Our mission is simple yet ambitious: empower professionals to harness the power of short-form video to elevate professional communication and connections.

The Spark of Innovation

It all started with a realization and a bright idea. In today’s fast-paced world, traditional forms of communication are no longer enough to capture and retain attention. With attention spans dwindling and content overload becoming status quo, we saw an opportunity to introduce a new form of business communication that cuts through the noise and revolutionizes the way professionals engage in the business world.

Building a Vision

Armed with these insights, we set out to create a product that empowers professionals to leverage the power of short-form video to drive engagement, foster connections, and achieve business goals. From the early days of development, our team designed a platform that combined cutting-edge technology with a deep understanding of the challenges of today’s workforce.

Who We Are

“Our platform is a powerful tool transforming the way individual professionals and organizations connect and communicate through short-form video.”

A Serial Entrepreneur

As Founder and CEO, Tim DeMello leads the vision for Loop :45. For over 35 years, Tim has turned simple napkin sketches into powerful business solutions. Often found at a whiteboard, he’s never short of ideas and eager to share them with the business world.
‍
Loop :45 marks DeMello’s 8th venture, founding start-ups including Gradifi, Streamline.com, and Replica. Many of his ventures have gone public or been acquired by companies like Peapod, Mattel, and Morgan Stanley.
‍
As a graduate, Trustee Emeritus, and lifelong member of the community, DeMello cites Babson College as a source of inspiration throughout his career, providing him with a network of friends and professionals who have aided and encouraged him over the years. With his latest venture, DeMello hopes to introduce the phrase, “Send me your :45”.

A Team with Startup Success

110+

Years of startup experience

80%

Percentage of the team who has worked together in past ventures

40+

Years in product development, full-stack engineering, and business technology solutions

30+

Years in video production, digital marketing, and content strategy

A Culture of Innovation

Visionaries

We like to envision a world where short-form video is not just a dynamic tool, but a transformative force for businesses of all shapes and sizes. We're always looking for new and engaging ways to leverage video and evolving our platform to best meet the needs of today’s workforce.

Builders

Building something from scratch is in our DNA. We thrive on the excitement of turning ideas into reality, transforming concepts into tangible solutions that make a difference.

Idea Enthusiasts

Creativity is at the heart of everything we do. From brainstorming sessions to early morning epiphanies, we thrive on pushing the boundaries of conventional communication, driven by a pursuit to reimagine the possibilities of short-form video for the business world.

Reach out to team@loop45.com to learn more about how you can harness the power of short-form video with Loop :45.

Professional using phone for communication