Loop :45 is on Target with Changing Video Trends
Vertical Videos are In
We keep our eyes on trends at Loop :45 and it is clear that short-form vertical videos are on the rise. A recent Wistia study found a 61% increase in the creation of vertical video in the last year alone. And although this trend is likely influenced by the rise in TikTok, it reveals the benefits of using this preferred format in our professional lives.
Loop :45 is Bringing Vertical Videos to the Professional World
Video is an Important Part of the Communications Mix
The use of video content is at an all time high, with short-form videos being created, shared, and leveraged like never before. However, it is expensive and time-consuming to create highly produced videos using a video production crew. Loop :45 offers an attainable approach to video creation, allowing members to easily create authentic videos that can be an integral part of the communications mix.
Vertical Video for Professionals
As people increasingly watch short-form vertical videos in their personal lives, they become more accustomed to this format and are more likely to engage with it in their professional lives as well. This familiarity means that your team can capture attention more effectively with content that aligns with their viewing habits. By leveraging vertical videos, you can create a seamless experience that resonates with your audience, making them more likely to engage with your messages.
This approach not only enhances the accessibility and impact of your content but also ensures that it is in tune with contemporary media consumption trends, ultimately leading to higher engagement and better communication outcomes.
On Trend... and on Strategy
Vertical videos are not just a trend; they are also highly practical. Designed to be mobile-friendly, vertical videos align perfectly with the aspect ratio of mobile devices, making them ideal for today's on-the-go viewers. This format ensures that your messages are easily viewable and interactive, regardless of where your audience is.
Furthermore, short-form content respects your audience's time by delivering key messages quickly and concisely, thereby increasing the likelihood that your information will be watched and retained.
