Try adding a new Video to an evergreen Playlist to keep it fresh!
By adding :45s to an existing Playlist, you can keep increase the relevancy and reach of your content.
Repost the Playlist to your Group for new Members to engage with the content, expand your audience, and increase video views.
Loop :45 allows you to create videos that can withstand the test of time and be used again and again. Here are our 3 tips for creating content that lasts!
Focus on Evergreen Themes: Choose topics that remain relevant over time rather than timely updates. Think of content with a longer shelf life like personalized introductions, educational videos such as quick how to’s, tips, and trainings, onboarding materials and HR resources for new hires, and anecdotal content like origin stories, core values, testimonials, and motivational messages.
Craft a Compelling Story: No matter the subject matter, create a video with a clear message and engaging narrative that resonates with your audience.
Curate Content with a Common Theme: This is our way of packaging up :45s that serve a similar purpose or intent. Develop a series of Videos that build on each other. This encourages viewers to watch more of your :45s and keeps them engaged over time. Add an eye-catching cover image to represent the content in your Playlist. Check out the Guide to Create a Playlist for help getting started.
Enhance the Viewing Experience: Elevate the engagement and enjoyment of your video content by creating a Playlist dedicated to a specific occasion like introducing your team at an upcoming conference, celebrating a company milestone, or offering advice to new hires to boost connections and leave lasting impressions.
Add an Attention-Grabbing Title or Attachment: A compelling Title or Attachment can make your Video more appealing and lead to long-lasting engagement.
Repurpose and Reuse: Copy the link to your Video directly in the app and feature your :45 in an email, blog post, presentation deck, or company newsletter to extend your reach and the lifespan of your content.
Loop :45 provides a valuable tool for creating evergreen content that helps reduce redundancies, increase efficiencies, expand reach, and foster ongoing engagement.
